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Costco

Acquired

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The Ethos of Costco: Customer Commitment and Quality

This chapter explores a significant coffee meeting in 2001 that influenced Amazon's approach to customer satisfaction and highlights Costco's unique supplier relationships built on ethical principles. It recounts key moments, including Costco's strategic merger with Price Club and the launch of the Kirkland Signature brand, which symbolizes quality and value for its members. Ultimately, the chapter emphasizes Costco's commitment to integrity and competitive pricing as driving forces behind its success.

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