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Udi Ledergor on Sales & Marketing Alignment Done Right
Outbound Squad
The Role of Marketing as Supporting Sales
All functions in the company need to support sales, right? Yeah. And not for profit business and then you might be about singing kun bai or whatever you want to do. Nobody starts a marketing department for the art or science of creating marketing. People start marketing as an investment in the business to create a brand,. It's as simple as that. So yes, do we all consider ourselves support organizations? I'm fine with that definition.
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