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Kate Courtney Is Sending It: The Champion Mountain Biker On Redefining Elite Performance, Finding Joy In The Struggle & Seeing Sport As An Authentic Expression

The Rich Roll Podcast

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Exploring New Brand Partnerships: The Shift from Product to Values

This chapter delves into a groundbreaking partnership between professional athletes and Rivian, illustrating a shift from traditional endorsements to value-driven collaborations. It discusses how these new alliances focus on shared adventures and visions, enhancing the storytelling in sports branding.

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