The Rich Roll Podcast cover image

Kate Courtney Is Sending It: The Champion Mountain Biker On Redefining Elite Performance, Finding Joy In The Struggle & Seeing Sport As An Authentic Expression

The Rich Roll Podcast

00:00

Exploring New Brand Partnerships: The Shift from Product to Values

This chapter delves into a groundbreaking partnership between professional athletes and Rivian, illustrating a shift from traditional endorsements to value-driven collaborations. It discusses how these new alliances focus on shared adventures and visions, enhancing the storytelling in sports branding.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app