2Bobs—with David C. Baker and Blair Enns cover image

Do You Even Need New Business People?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Flip: How to Drive Inbound Inquiries to Your Firm

A lot of new business people look like fugitives from justice. They're at an agency between one and two years, then they move on. Why is that? It's because of what we talked about at the top. The owner of the business is looking for somebody with some sort of magic superpower. And maybe that person who's filling the position is putting forward a story of magic superpowers.

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