243 - Is the Future of the SDR in Marketing or Sales? | Demand Gen Live S2 x67
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Is It About Getting Leads or Engagement?
A company spent a full year in setivising meeting with gift cards. They created 24 million dollars in pipe line anclosed 300 arr what a waste of time. I think that if you used b d rs correctly, under salary, didn't motivate em for appointments, you can now focus on what does it take to get engagement? So, for example, you can use it as a prospecting mechanism. In almost a hundred % of the time, they respond back and say, ye, i'd love to do that. It deftly works.
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