Strategies for Maximizing Average Revenue Per Member in Gyms

Every month, we pull data from a thousand Two-Brain gyms around the world, and we look for the top performers in each category. Then we interview them and share their secrets with you.

This month’s leaderboard tracked average revenue per member (ARM)—how much clients pay for a gym’s services each month.

In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 ARM leaderboard, ranging from $508 to $1,203 USD.

The Top 10 gym owners’ tips focused on one common theme: creating value.

How do you do this? By solving clients’ problems and adding speed to the solution. Quick solutions are worth a lot to the right clients.

Simply put, the top gym owners earn more per member every month because they consistently create more and more value for their clients.

Links

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1:19 - April 2024 ARM leaderboard

5:08 - Why do people want to pay you

08:12 - High-value service for high-value clients

10:24- Building value with education

11:58 - Keeping consistent clients