Japan’s Small Businesses Have a Problem. They Don’t Know How to Raise Prices
Big Take
Navigating Price Challenges in Japan's Economy
This chapter explores the pricing struggles of small and medium-sized businesses in Japan amidst rising costs and changing economic conditions. A seminar in Matsue emphasizes the need for enhanced negotiation skills to help managers advocate for necessary price increases. The discussion highlights the broader implications for the Japanese economy, particularly the impact of historical deflation and current inflation on different business sizes.
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