The Value of Human Centered Design

The concept of human center design is really helping companies stop thinking about themselves and start thinking about the customer. I even go as far to avoid the word user and customer because as soon as you call an individual that you're serving a user or a customer you're implying that there's a solution there. It gives you a language to talk across marketing and product and sales and customer success and support and even business strategy too. jobs be done expunges technology and then you reference the brand and all these really good things which do it in a way that other techniques don't do.