A man who has closed over $2Bn in sales deals Zoltan Vardy on sales fundamentals for startups, how to define your value proposition, selling to corporate clients & hiring sales execs. Ep 121
The Pursuit of Scrappiness
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How to Get Your Foot in the Door
Nobody cares who you are until they first understand what problem you're solving for them. You have to create a product offering that is compelling and simple enough so that you help the customer make the decision. A typical mistake a lot of founders make is they say, well, we'll tailor our solution to whatever it is that you need. I think the best sales tactic is useless if you're applying it incorrectly or you're applied it to the wrong audience with a long message.
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