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Starting a new job in product - Lily & Randy on The Product Experience

The Product Experience

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B2B or B2C, You Have Different Personas

It's really important to remember that you, whether it's B2B or B2C and I'll stick with B2B for the moment. You potentially have different personas to consider and you need to look at all of them. So going out and working with account management and sales is incredibly important. But just try and spend some time with people. They'll tell you different things and you'll get insights you would never get any other way.

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