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15min chapter
Advancing Behavioral Economics with Colin Camerer
Masters in Business
Eye-Tracking and Behavioral Economics
This chapter explores the impact of eye-tracking research on understanding consumer behavior and decision-making. It discusses how eye movements and cognitive responses can provide insights into purchasing intentions and market dynamics, particularly in relation to emotional arousal and price scrutiny. Furthermore, the chapter highlights the relevance of these findings in behavioral economics, particularly concerning investment decisions and the psychological factors driving market fluctuations.
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