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Nike’s Phil Knight: How to sell without selling
Masters of Scale
Selling by Deception Is Harder Than You Think
Selling encyclopedias door to door is a bit of an overstatement since I didn't sell a single one. Selling by deception is harder than it looks. It feels bad to trick people in buying a product you don't believe in and they don't want. Phil wasn't trying to build shoes like his old track coach, he just wanted to sell them. He headed to Japan with that one brief encyclopedia of Phil's stop in Hawaii along the way.
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