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The Working Backwards Process
The working backwards process of establishing the long-term goal, using a mechanism like a press release and the FAQs where every word matters. Every employee goes through actually like a business writing class after they started Amazon. They give you a little card with five tips that you're supposed to keep on your desk about,. concession and specificity and the words you use. It's intended to be very concrete in a way that avoids some of the fluffiness when people try to move from slides to docs.