Consumerization of Healthcare through Wearables and Personalized Interventions

The chapter explores the impact of wearables like Aura on health monitoring, emphasizing integration into daily life and behavior change. It discusses the role of consumers in healthcare, the inefficiencies of the industry, and the future of non-invasive, personalized health technology. Highlighting data insights from wearables and the importance of women's health, the conversation delves into personalized interventions and the convergence of healthcare and consumerism.