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The Implosion of Subprime Credit Cards
I think it's genius. Look, from a business perspective, I say, what were challenges with fair? And you mentioned skewing subprime. Well, clearly, if you go, if you went prime, that's one way to solve it. How can you go prime? You can go prime by attracting a better customer with an electric vehicle. Oh, and by the way, that better customer has an American Express makes total sense. Yeah.