2min chapter

Bloomberg Surveillance cover image

The Impact of Rate Cuts on Markets & the 2024 Presidential Race

Bloomberg Surveillance

CHAPTER

AI Deployment Strategies and NFL's Expansion in Brazil

This chapter explores the importance of cohesive strategies for implementing AI pilots in businesses before shifting focus to a recent NFL game in Brazil. It highlights the cultural differences in sports perception and the enthusiastic engagement of Brazilian fans with American football.

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Speaker 12
But, you know, other people were driving in the Defenders and the Broncos and, yes, in the big Escalades and Range Rovers. I did feel OK. You know, it looks the part. So it didn't bother me. It also smelled pretty good. Nice segue. Thank you. Well done.
Speaker 1
Can we talk about these air fresheners? Because I do care about I have something that I spray in my car like every time I go in. It's like some organic
Speaker 15
something. Also, Carol smells delicious right now, I will tell you.
Speaker 1
I
Speaker 13
believe it.
Speaker 1
It's actually a brand that you write about. It's Diptyque,
Speaker 12
which I'd never heard of before I read your story, Hannah. So your point on air fresheners is the cheap ones are the worst, right? But the expensive ones are.
Speaker 1
Wait, the hanging tree is not
Speaker 13
good? You know what? Newsflash. The hanging tree is not good. And anything you buy in your gas station is probably not going to be good. And there's a specific and very real reason for that, which is those are made with the least expensive materials and with the least expensive chemicals. And what we found, we here at Pursuits tested 10 different air fresheners for the car. And we did find there's a direct correlation between price and quality. And the more you pay, you're going to tend to get a better, less nauseating air freshener. But the bigger thing that I found with this story, which to me was really interesting because we all have very specific ideas about what kind of smell we want in our car. I think everybody wants the new car smell, of course. And then once that wears off, it's like, you don't want curry or fish or like, like smells that are great to eat, but not necessarily to drive with. Um, the, the idea is this is a really big open space that automakers and large fragrance brands haven't really attacked in the past, but they're starting to. It's very smart. And yes, they're smart. So there are 10, including some offerings from Diptyque, some offerings from Frederick Mao, some offerings from Aqua De Parma. There are these known fragrance companies that are starting to develop fresheners for your car, but also they could double.

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