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21min chapter
SPECIAL! | PART 1 Coffee Fest LA! 2024 w/ Shanita Nicholas of Sip and Sonder + Elisa Hoyos and Leo Abularach of Picaresca Barra de Cafe
Keys To The Shop : Equipping Coffee Shop Leaders
Building Community Through Coffee
This chapter features an interview with the founders of Pico Resca, a coffee shop and roastery in Boyle Heights, as they share their journey of establishing their brand in a challenging location. They discuss the importance of community engagement, culturally significant menu items, and the role of hospitality in creating a welcoming atmosphere. The conversation highlights their innovative marketing strategies, the importance of kindness in customer service, and reflections on their rewarding entrepreneurial experiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode