Understanding consumer behaviour
5THWAVE - The Business of Coffee and Hospitality
00:00
How Important Is Social Media in Building Word of Mouth?
How important is social media in getting people to visit a new restaurant, find out about a new restaurant? I think social media is very helpful because most people are on social media. But A, it has to be authentic. It can't be seen as being bought. And we have a complete array of ways that we could tell customers about us. Any recommendations?
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