Investing in Cryptocurrencies

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Sometimes i find myself a little at odds when it comes to crypto. Like i certainly see the power and potential of block chain and web, three point o ideas that are swirling. Investing in the technologies, i definitely get investing in the currencies. But betting which is going to be the winner is too hard to do for the average consumer. There are over 17 thousand different digital assets available, and so how do you even know where to start? And there's a new one every day.

It may appear off-brand for Betterment, a digital investment adviser, to acquire a cryptocurrency investing platform. But CEO Sarah Levy explains that Betterment, positioned around its long-term diversification philosophy, has approached this volatile space with their tried-and-true principles top of mind. “Once we believe that an asset class is here to stay,” she says, “the question is: how do we responsibly incorporate that alongside a traditional investment strategy?” Levy, who became CEO in the midst of the pandemic, offers an intriguing perspective on how new, fast-moving digital finance platforms are shifting the norms of the industry. “We are not saddled with legacy businesses here that prevent us from chasing new dreams.”

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