Innovative Fan Engagement Strategies in the Music Industry

In this episode of The Manager’s Playbook, we’re joined by Nick Groff, a veteran A&R with 16 years at Interscope and a roster that includes Billie Eilish, Jacob Collier, Machine Gun Kelly, and Avicii.

Nick pulls back the curtain on what A&R really looks like at the major-label level, from discovering and developing talent to navigating data, pressure, and the realities of today’s music industry.

We get into artist growth, fan-building in the age of algorithms, and why strong relationships still drive lasting success. A must-listen for artists, managers, and anyone serious about the business.

Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook