Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Driving value from sponsored content - Alex Kopilow, New York Mets

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Engaging Fans Through Sports Scheduling

This chapter examines the importance of schedule releases in sports leagues as key moments for content creation and fan engagement. It discusses various strategies teams can employ to maintain ongoing interactions with fans, emphasizing the alignment of fans, sponsors, and brands. The conversation also explores evolving food options and social media tactics to enhance attendance and sponsorship opportunities.

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