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S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization

The Marchitect

CHAPTER

How to Be a Successful Product Marketer

A good product marketer is in the trenches. They meet with the customer and get that feedback in real time. And then they're going to go back, not only create better enablement material, but also provide feedback on what's coming. The hardest thing has been getting used to this kind of continuous innovation slash launch or feature a week.

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