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Selling Uncommon, the death of advertising and a British original - Nils Leonard
Uncensored CMO
British Airways: A Campaign to Rediscover the Energy of the Business
British Airways is the latest brand to be targeted by AI. The campaign was inspired by a conversation with British Airways' chief executive, Sir Alex Ferguson. He said that he and his team were looking for an opportunity to 'rediscover who they are' as well as create new work.
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