3min chapter

Uncensored CMO cover image

Selling Uncommon, the death of advertising and a British original - Nils Leonard

Uncensored CMO

CHAPTER

The Home Truths of the Industry

"Creatives hate change, actually. They pretend to love it, but they fucking hate it," he says of the industry. "It was like a therapy session for me as much as them because I realized the actual deal we've done ... in many ways, it's a massive anti climax" He adds that Vivendi is an 'incredible' company with great talent and resources. The partnership will allow Have Us to expand into new markets such as film and TV.

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