F&B Industry: How to Navigate the Complex Landscape of Food and Agriculture M&A
M&A Talk: #1 Podcast on Selling a Business
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Shifting Consumer Preferences: From Claims to Measurable Data
This chapter explores how the internet and social media are transforming consumer purchasing habits in the food industry. It emphasizes the importance of providing measurable data over mere claims, suggesting that brands adapt by offering actionable insights to enhance market value.
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