Selling a course? Try these tactics.
Clients from Content
Targeting and Engaging Course Audiences
This chapter focuses on how to identify and effectively target audiences for course offerings, with a particular emphasis on distinguishing between big tech and startup employees. It provides insights on converting free newsletter subscribers into paying customers through enhanced email strategies and the use of personal storytelling. Additionally, the chapter explores techniques for engaging HR leaders, including crafting LinkedIn polls and offering timely discounts, to optimize marketing outreach.
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