Navigating Consumer Choice in a Digital Retail World

One thing is clear for the fashion industry in 2025. Due to climate change, global trade uncertainties, and consumers focused on value, growth is expected to be slow. However, despite the negative environment, McKinsey Senior Partner, Gemma D’Auria says there are opportunities to mine. On this episode of The McKinsey Podcast, she speaks with Global Editorial Director Lucia Rahilly about our latest state of fashion research and how brands can navigate the challenges.

Theme music is composed, performed, and produced by Joy Ngiaw.

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