Fintech Insider Podcast by 11:FS cover image

709. Insights: How does financial services make it all about the customer?

Fintech Insider Podcast by 11:FS

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The Challenges of Customer Centric Design

People often mistake it though from you have to spend quite a long time talking to a customer up front and go through a load of things. I think that's one of the common misconceptions of customer centric design. It's just you have customers build close relationships with them. You don't want to be wrong for a second longer than you need to be.

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