Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost
The Content Cocktail Hour
00:00
The Challenges of Launching a Podcast
I love how you just called out all of those stats and just debunked some myths that are currently out there. It's really hard to stay consistent with a podcast or maybe not hard, but we just don't see it too often. I think the challenge is that people don't realize that you actually have to spend time, resources, effort and capital to make it a successful show. The existence of your show is not new, similar to PR where the existence of your company is not news. And so you're not just going to have an audience overnight because you've launched the podcast.
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