How Do You Get People to Pay Attention?

If you don't have in front of you and provided that you're not driving around your car listening to this call live, get out of hand. If you haven't already been taking notes because we're about to ask Dan next, really what suggests taking some notes. I'm going to ask you a quick checklist question, Dan. So let's go over a checklist of some compelling messages or some winning ways to create a compelling message.