Is There a Grand Plan for Marketing?

"It's so great how this has been turning out. I'm so proud of all the people that work here and what we're all building together," he says. "I just play a part in it. Now a hundred people here that are really, really moving the needle, making the difference." The first thing you need to do when starting a business is connect directly with your target customer - before you even know what product you're selling.