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The Win-Loss Episode with Ryan Sorley
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
How to Conduct a Win-Loss Interview
It's pretty much just getting the getting ahead of that outreach process, essentially. So traditionally most win loss interviews are early focused on late stage deals versus top of funnel. You're having a dialogue with them and there's good kind of mojo all around. The email doesn't have to come from the seller. It could from the product marketer, but it would not, it should not interfere with the sales process process in any way.
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