Unpacking the Digital Shelf cover image

Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr

Unpacking the Digital Shelf

00:00

The Role of a Policy Maker in Omni-Channel Design

Retailers are feeling a lot of pressure. Some of that is because our items aren't ready for e-commerce and the costs to serve in e-commerce are higher. And so their cost to serve across the P&L is getting pressured. So they're coming back to brands in the short term. It's natural asking us to help pitch in to help if you're not going to design for e-com necessarily in the long term.

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