
Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
Unpacking the Digital Shelf
00:00
The Role of a Policy Maker in Omni-Channel Design
Retailers are feeling a lot of pressure. Some of that is because our items aren't ready for e-commerce and the costs to serve in e-commerce are higher. And so their cost to serve across the P&L is getting pressured. So they're coming back to brands in the short term. It's natural asking us to help pitch in to help if you're not going to design for e-com necessarily in the long term.
Transcript
Play full episode