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#145 Ubisoft Blue Byte & Herausforderungen der Deutschen Games-Branche, mit Benedikt Grindel
Im Spielekeller
Rückblick auf die Vermarktung von Videospielen und Presseinteraktionen
Dieses Kapitel beleuchtet die evolutionäre Reise der Vermarktung von Videospielen, insbesondere die zentrale Rolle der Presse und die Erfolge führender PC-Magazine. Zudem werden Einblicke in Marketingstrategien, Pressetouren und die Herausforderungen bei der Einführung mobiler Spiele gegeben.
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