The Strategic Advantages of Affiliate Relationships in Business

Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:43) - Product lines, upsells, downsells, and their differences

(2:27) - Reason #1 - Less opportunity costs, avoid early mistakes

(3:22) - Reason #2 - Benefit from value, stack offers, introduce core offer

(6:01) - Reason #3 - All profit, earn revenue through negotiation

(7:02) - Incredibly flexible, find alternative solutions to satisfy clients

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