Episode 15: Early adopters
Decoding Sales
00:00
Outbound Marketing
If you're doing it right, a lot of people will have at least heard about you from someone that's talking about you secondhand. And so that's where outbound starts to get really productive is because you have a nucleus of customers you can talk about. Even when they don't know about you, if you can say, hey, all fast growing companies like ABC are going to us, you build this element of FOMO and fear of missing out.
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