How to Find Chronic Pain Patients

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Chronic pain is a "huge black box" that no one knows what works, says Brian. He reached out to clinics and asked if he could somehow get in touch with some of their customers. The first couple weren't interested but three were willing to pass along his email. After we chat, we'll send along a document that aggregates all the best treatments from customer interviews so far.

Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.

We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear.