Demand Generation for DevTools - Dino Kukic from Hygraph
Scaling DevTools
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The Importance of Performance Marketing in Demand Generation
Performance marketing doesn't really work with developers, right? I don't think so. One of the ways we use it is also to distribute our content through ads. Some topics are a little bit deeper and more we do distribute them through ads. On one hand, it's quite cost effective, but on the other hand, we do bring quite a bit of people on our website through performance that way as well.
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