Ryan Staley on decision-making funnels
Outbound Squad
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What's the Difference Between the Verticals and the Productivity?
Some solutions are very clearly defined. But when you're dealing with enterprise software, like an e r p solution, or a manage service, that's touching a lot of different departments. Some verticals had key power players that would trump other folks. So there'd be general patterns, but then there'd be vertical speci by the way tha people act. And one of my favorite things is probly getting into big companies to cold prospect them.
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