We wanted to be wherever the customer goes to have fun, and we've achieved that now. We also built e our workshops on carnival cruise lines. There's a chocolate mint bear for girl scout cookies which is like one in an unbelievable cellar. So we're really playing to all the things that kids make choices about bu we have socker bears and basketball bears. And so whatever they're into, there's a bear that you can make that looks kind of like you. It it how many stores are they're world wide. Or if you come down, gone upy it's about 400 ah stores. But i would say that that's probably about the level that really ecause you
Stuff it, fluff it, stitch it, dress it: Build-a-Bear Founder and former CEO Maxine Clark built a retail-entertainment empire by letting people make their own furry friends. Two hundred million of them. What's the secret to her success? Listen as she tells EconTalk's Russ Roberts how she developed a customer-focused culture, why she sought to join (and not beat) her competition, and about some of the (seriously) strange things people have stuffed into their bears.