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Interview. Spotify Case Study and Learning from Lululemon's Sentiment Shift with MBI

The Synopsis

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Lululemon's Direct Approach in a Competitive Market

This chapter examines the direct-to-consumer business model of Lululemon and its community engagement strategy, contrasting it with newer athleisure brands like Aloe and Vori. It highlights Lululemon's impressive revenue growth and market positioning while addressing the challenges posed by emerging competitors. The discussion also explores consumer behavior and the impact of product quality on brand loyalty and future market opportunities.

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