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3. Don't Shoot the Dog! The New Art of Teaching and Training by Karen Pryor

Education Bookcast

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The Definition of the Word Reinforcer

The first word that we have to define is the word reinforcer. A reinforcer tends to be something similar to a reward, but with this exact definition it's not necessarily quite the same as what we think of as a reward. And this is the idea of making a behavior happen again, or more likely to happen again. Now this definition is in fact Edward Thorndike's law of effect.

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