2min chapter

Marketing Against The Grain cover image

Marketing Strategies for Every Marketing Budget

Marketing Against The Grain

CHAPTER

The Unfair Advantage of Having Less Budget

Karen: I think the unfair advantage of having less budget is that you have freedom to do crazy things. Kip: It's much harder when you're a skilled business to do what you just said, Tinder should do or imagine the CEO of a public company out there playing games with everybody. Darren: Let's try to figure out who wins each round. Oh, I did. That was pretty cool. You won with the Tinder story.

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