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The Business Formula: Acquiring Customers Profitably, Goal-hitting Offers, & More…(with Tanner Chidester) Pt.2 - Aug '21 | Ep 443
The Game w/ Alex Hormozi
How Do We Have Such Low Ad Spend Related to Our Revenue?
Most people want to do one-time inputs with compounding returns. So if I put a dollar in advertising and I get $10 back, then I get, then I put $100 in, I get $1,000 back. It is linear in the relationship, right? Same thing with outbound. With referrals, if we make the product good enough, then I can give it to one person and that person gives it to two,. Give it to four, four, give it to eight, and then it multiplies. And so when I'm trying to build something that has compounding returns, it's like how can I take a time effort and really go on the promotion
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