In this chapter, they discuss the importance of creating the best possible product rather than simply trying to beat the competition. They emphasize that companies limit themselves when they focus on making a product that is better than a competitor's instead of striving to create the best product they can.
There's always more to say about sales. In this second episode dedicated to the topic, Andy Frisella talks about the importance of listening, focusing on your strengths, showing customers appreciation, and being "The Guy."