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You Are What You Eat, Bogus Email List Tactics, Lasting Behavior Change, and More...

How To Become A Personal Trainer

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Ethics of Email Marketing and Personal Identity

This chapter addresses the controversial tactics used to grow email lists, particularly the practice of re-emailing unsubscribers without consent, raising ethical questions. It also explores the humorous yet serious implications of personal habits, such as diet and exercise, on identity and societal perceptions. Through engaging dialogue, the speakers reflect on the complexities of personal choices in the context of growing societal sensitivities.

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