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#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
Why You Shouldn't Promote All 29 Destinations
The paradox of choice and the jam experiment encouraged us to try something which we wouldn't otherwise have tried, exactly. If you test counter intuitive things, it's much more valuable when they pay off. What you artificial certainty is less valuable in the modern digital age than it was historically. And yet, weirdly, are cleaving to it more.
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