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4min chapter
MLOps for Ad Platforms // Andrew Yates // MLOps Coffee Sessions #130
MLOps.community
The Evolution of Ad Tech
Facebook and Google in particular were able to come up with techniques to start monetizing the data that they had directly through machine learning. And it worked really, really well exceeded everyone's expectations. Most people expected Facebook to not be a trillion dollar company. They had a lot of struggles. Now they have laws for user privacy, like GDPR in Europe. But bringing this back down to earth regarding ads on marketplaces, it shouldn't be that relevant because the transactions are happening on your own marketplace. That's the same. You know what they're doing in your own app.
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