HOW TO WIN FRIENDS & INFLUENCE PEOPLE - Commented Book
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How to Sell a White Truck
Mr. O'Hare became one of the star salesman for the White Motor Company in New York. Here's his story in his own words: If I walk into a buyer's office now and he says, what? A white truck? They're no good? I'm going to buy the Who's at Truck. He's speechless then. There's no room for argument.
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