Setting a Corporate Strategy for Social Good
HBR On Strategy
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The Importance of a Foundational Ethics Framework
I would encourage people to begin where they are, which is to say if you think about ethics within an existing framework. When I was at guide star, we laid down our organizational values as compassion, clarity, collaboration, and courage. And that sort of exercise can be a kind of ethical whitewashing if you're not careful. But it also, if it's repeated enough, can become a sort of cadence in the culture of an organization or the culture of a family.
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